The Onramp Blog

Onramp sponsors forbes podcast

Posted by Jaclyn Kramer on Jan 10, 2017 3:51:28 PM

Since the beginning of 2016, Onramp has had the pleasure of working with a great new client in the blockchain industry. Working with them has sparked our interest in this technology that's poised to transform industries and change the way we do business.  While you may have heard a bit about blockchain and cryptocurrencies over the past few years, it may be an elusive topic to you (we're still learning too!), but trust us when we say you should be paying attention.  

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Topics: Marketing, Blockchain

How to Find a Marketing and Graphic Design Agency

Posted by Jaclyn Kramer on Sep 19, 2016 12:56:37 PM

You're totally stressed out and know you need to off load some projects, but where do you start? Do you use a freelancer, hire a full-time staff member, or bring on an agency? When internal hires aren’t an option and contracting won’t give you the quality you know you need, the strongest option is often partnering with an agency. With so many options out there, there are a few key considerations you should think about before and during your search to find the best marketing and graphic design agency.

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Topics: Website Design and Redesign, Marketing, Graphic Design

Characteristics of a great logo design

Posted by Jaclyn Kramer on Aug 8, 2016 11:10:29 AM


What is a logo? I guess we can start with what a logo is not. A logo is not your brand and your brand is not your logo. Technically speaking, the term logo is short for logotype, which is just design geek-speak for a trademark made from a custom-lettered word, symbol, or other stylized shape used to identify an organization.

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Topics: Branding and Rebranding, Logo Design, Corporate Identity,

Tips for Keeping a Website redesign timeline on Track

Posted by Jaclyn Kramer on Jun 13, 2016 11:00:00 AM

You know the feeling well. You plan your website design or re-design project and think you have accounted for all possible delays. You determine the time involved and how much the project will cost, and before you know it, you are either behind schedule, over budget, or both. How can you better plan your projects to eliminate this once and for all?  Here are some tips that, while they can't guarvantee you complete success, can help you keep your website redesign timeline on track and make life during this process much easier!

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Topics: Website Design and Redesign

Branding and Rebranding: The Importance of Buyer Personas

Posted by Jaclyn Kramer on Jun 7, 2016 10:28:03 AM

 

Whether you’re creating a brand from scratch, rebranding your entire company, or just going through a website redesign, none of these things can, or should, be done in a vacuum. There’s a process, and that process starts with identifying who your buyer is and understanding their behaviors and motivations.   This boils down to identifying and creating buyer personas.

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Topics: Branding and Rebranding, Buyer Personas

Steps to a successful rebranding process

Posted by Jaclyn Kramer on Jun 7, 2016 10:21:53 AM

Whether you’re a corporate marketer, entrepreneur or business owner, at some point you’ll most likely get tasked with managing a company rebranding project. This is a huge undertaking and one that often keeps marketers up at night.

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Topics: Branding and Rebranding, Website Design and Redesign